🤡 INTRO
A few weeks ago, when I started my “newsletter”, I gave myself two goals:
1) Build an Inner Circle for 100 stock investors who hold $1M+ in holdings
2) Invest profits from such a community and achieve true freedom
The whole idea behind Inner Circle is simple. Make it so valuable that members don’t want to leave. Charge a premium and slowly increase fees until you get to 100k/month. Which essentially is 1.2 mil per year. That’s enough to “retire”, live comfortably and sizeably invest for the future.
But something came up. An idea I just can’t ignore.

My first impression of every single idea (Credit: Giphy)
Now, I get ideas all the time. I’m sure you do as well. l also struggle to kill those ideas. Sometimes, I will write them down and think about them days later, even though I know instantly it’s a bad idea, that doesn’t fit my planned future.
This one is different. It’s not a bad idea. It’s a detour, I guess.
🏦 SLOVENIAN STOCK MARKET
The Ljubljana Stock Exchange currently lists 17 public companies on the regulated equity market. By no means a huge selection, but also not something to completely ignore. It also lists SBI TOP, the Slovenian Blue Chip Index.
Interesting fact. Did you know that SBI TOP outperformed the Nasdaq 100 and the SP500 in 2024? Whereas SP500 delivered an impressive 35% annual return, SBI TOP delivered 42%! Here’s the graph showing the performance of both since 2000.

Credit: Gemini
As you can see, our stock market has been booming over the last few years. To put this into clearer perspective, if you were to invest 10k on 1.1.2020 in SBI TOP and 10k in SP500, your investment would be worth today 21.4k from SP500 and an impressive 31.7k from SBI TOP.
Of course, everybody is a winner in the bear market. But talking on the phone every weekday to Slovenians, it’s obvious that more and more people are interested in investing. And there is an opportunity to be seized.
🔜 NA BORZI
After some thorough research, I’m seeing a huge information gap for the Slovenian stock market. Sure, there is Finance.si, a premium Slovenian business news outlet with their own dedicated subdomain “borza”. Bloomberg Adria also covers Slovenian stocks, important dates and wider EU markets.
However, there is no website yet that covers ONLY Slovenian stock market, while also offering analysis, deep dives, event calendar and most importantly, the community for shareholders of Slovenian companies.
So, without further ado, cue in www.naborzi.si. I’m not sure what the best English translation of “na borzi” would be, but I guess “on the stock exchange” is close enough.
I don’t have a specific plan yet, but I do have a goal. Make www.naborzi.si the first place a Slovenian shareholder, Slovenian retail investor, heck, even a granny who’s got some savings to put somewhere, thinks of.

Credit: Giphy
I don’t know what’s with all the gifs today, but this one is spot on!
🚀 LET’S GET TO WORK
There is a long road ahead. But a project like this is worth staying up at night and getting it done.
This also means I’ll be posting less here, if anything over the next few weeks. I’m a firm believer in solid focus and from my experience, you are far more successful putting 100% of energy into one project than splitting 50% between two.
That being said, I’m not abandoning the Inner Circle concept. But I’m postponing it until further notice.
See you at www.naborzi.si, come say hi!
