Russel Bruson, co-owner of ClickFunnels, put together a book a few years ago - 30 Days Book. The premise of the book is; you suddenly lose everything. What do you do to save yourself? What steps do you take in the next 30 days to get yourself back up?

I said “put together” rather than wrote because the book is really a collection of short stories. Various individuals who made one, ten or even a hundred million dollars in the past share their strategies. It’s truly a fascinating book and a must-have for any online entrepreneur.

When you finish the book it becomes obvious there is one skill that every individual has mastered: sales. Sure, the delivery varies - some mastered webinars, others prefer courses, few entrepreneurs would run communities, but the overarching theme is sales.

For years, I used to think sales is the holy grail of entrepreneurship. When you master sales, sky is the limit, was my motto. BUT, there is a far more important skill: investing.

In fact, when I talk about the skill of investing, I prefer to use another definition: capital allocation. It draws out the real meaning: putting capital where the best return will be.

I think learning capital allocation, understanding how various investment instruments work and realising great returns on your capital is the skill that separates millionaires from billionaires.

Thus, I’m pivoting my focus and effort towards investing. And I think you should too - there is not much competition out there!

-Anze